MONK, the London based strategic creative firm, today announced it has been chosen agency to re-brand Market Data + Services, Part of Deutsche Borse Group. In this new relationship, MONK will work on a wide range of branding programs for all of Market Data + Services businesses.
“Market Data + Services, a wholly owned division of Deutsche Börse Group, is uniquely placed to build upon its core competences in data and Index innovation, specialist software applications and infrastructure integration. The Business will lead the revolution: transforming the way data-intelligence activates investment trading and investment decisions,” said Matt Jones MD of MONK London. “Our goal is to continue strengthening the brand as we create a meaningful and powerful position that adds value to the market’s it serves.”
MONK has worked with Deutsche Borse Group since June 2014, having already helped with the brands re-architecture. This new assignment will include branding, naming and planning.