Intercontinental Hotel Group selects MONK for China Diversity Pitch

MONK has just started working for InterContinental Hotel Group, owners of 724,000 guest rooms across more than 4,900 hotels in nearly 100 countries.

IHG invited agencies to compete for the marketing communications to support their ‘Are you China ready?’ programme, designed to train staff on Chinese etiquette, culture, and hospitality; with more than 10,000 employees completing the training programme last year.
The important ingredient for the winning pitch being MONK were able to help bring the information and subject matter to life to a whole new level.
Over the next six months, MONK will be tasked with bringing the commission report to life, supporting and developing the surrounding assets to ready hotels to welcome more Chinese travellers in a way that is familiar to them.