MONK London has won a strategic event pitch from Chivas Brothers, part of Pernod Ricard, to help devise an event strategy and execute across five sites, as part of its annual CSR event for employees – Responsib’ALL Day.
Tasked with raising awareness of the brands commitments to the alcohol industry among employees, MONK will help raise awareness and create lasting change in as many employees as possible.
“Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.”
MONK has worked with Chivas Brothers and the Pernod Ricard Group since November 2013, having already helped with the brand with previous events and film projects.