Samsung Techwin chooses MONK for Brand Re-Vamp

MONK is thrilled to announce that they have been appointed to manage the re-brand of Samsung Techwin in Europe, following on from the news that Hanwha Group has completed its acquisition of its major shareholding.

Samsung Techwin’s brief to agencies in the pitch was to work with them to help advance towards becoming the world’s best total security solutions provider by offering a one-stop security solution, facilitating the global network, and continuously conducting research and development. MONK was selected because of the bold confidence in creative and inventive strategy, leveraging the brands potential.

Mark Blaylock, Creative Director, MONK London: “We have a unique opportunity to break down preconceptions of what security means in the world Today. Samsung Techwin are at the forefront of of this market, winning countless awards for their high performance and resilience products. It’s our job to create a category leading brand customers can believe in”.

In this new partnership, the agency will be involved deeply in the company’s business and is expected to deliver creative ideas against every brand touchpoint, in support of Samsung Techwin’s ambitious growth targets and development of the brand globally, under the new acquisition. The first work is expected to break toward the end of 2015, with a focus on European markets.

“Hanwha Techwin will serve as the growth engine for the group and will receive dedicated support from the group” said Kim Cheol-kyo, President of Hanwha Techwin. He also added “we will play the role of a bridgehead for the globalisation of the group through the achievement of our long-term vision.”