LexisNexis – Women in Prison

We were approached by LexisNexis in order to create a film around the sensitive subject of should women be sent to prison and exploring the impact of imprisonment on female offenders and the wider community.

From the off this was going to be a contentious subject, so we had to handle it with kid gloves – simply allowing the ex-offenders the platform to tell their story in a reasoned manner.

The result is a powerful six minute film.

T0 support this, we also created a series of posters.

Jaffa Oranges gets the MONK treatment

If you’re eating an orange, there’s a very good chance that it’s a Jaffa. Now while their oranges  and the brand may happen to be household ‘must-haves’ the website was sadly lacking and to be honest, had been neglected for far too long. Acting as the digital support for The Little Big Voice, we were tasked to design and build their new website.

The site had to fully responsive, it had to have an intuitive CMS and most importantly, it had to look great.
Not a problem.
Today Jaffa have a website that meets all their requirements.

Visit the site here.

 

The Groovy Food Company

Groovy Foods are downright scrumptious and packed with goodness and nothing else. They’re a caring, fun brand with a great range of products in their portfolio. What’s also refreshing to hear, they’re going from strength to strength.

So when our friends at The Little Big Voice asked us to look at The Groovy Food website – we bit their hands off at the opportunity. This was the chance for a to design and build a lovely little site, complete with a shop – all for a brand we all believed in.

Take a moment to look at the website.

When different is better

Recently we were creating new ad for a client.

The concept was that they would put the financial news right in front of you – more than that, the news would be delivered to you by the reporter.

Powerful stuff we thought.

So we drew up the visuals and presented them to the client.

The client loved them – but had to get internal sign-off.

And this is where it could have gone horribly wrong.

The feedback was could the reporter be standing beside the desk.

After all, wasn’t this how people really behaved?

Well, yes.

But isn’t that what people would expect?

So would it have standout and would it catch peoples’ attention?

Thankfully we have a client who realises that you can’t simply create the safe and the ordinary – sometimes you have to do something that feels and looks different.

Using Augmented Reality to bring posters to life

MONK was recently tasked to help LexisNexis bring one of their events to life. One of the keys areas of focus at this event, was staff. Now, like most organisations, the people who work at LexisNexis are an interesting bunch – but no one ever gets to hear what they get up to. Yet if they did, it might actually be a pleasant surprise.

So we spent a day filming a cross section of the staff. We then created a series of A1 posters that went up around the event. But here’s the clever bit. When attendees held their smart devices over the posters, the film that related to that person played.

A little touch that really helped to bring their collateral to life and actually got the posters talking for themselves.

Interactive packaging – if you’re not doing it, ask yourself why.

THE FUTURE OF PACKAGING

Packing and Augmented Reality used for good.

 

Packing has one role, although depending on the contents, possibly two.

It’s raison d’être is to protect whatever is sitting inside. Be it food or drink, clothing, farm machinery or precious gems. The perfect container should ensure that when the contents arrive at their final destination, they’re do so in the manner intended.

However, there are numerous contents that also need to use packaging for self-promotion.

The subtle gold logo on black that whispers exclusivity and urges you to buy. The detailed instructions and screaming headline that explains just how powerful and effective the latest drain cleaner is.

The story of a traveller who ventured far and wide in search of unique ingredients so that today you can be one of the select few, lucky enough to be nibbling on luxurious chocolate.

Packaging doesn’t just help protect, it promotes and projects a desired image. And with Augmented Reality (AR), the opportunities for this projected persona have never been so beguiling.

No longer are clunky Quick Response codes needed.

Now, once the consumer has opened the required AR app, the packaging itself can open a channel of seemingly hidden content for the consumer. Films, games, social media – whatever is achievable digitally can now be conveyed through the packaging.

The circle has been closed.

Packaging and digital content are one and have become the smart marketers’ dream.

Consumers can be engaging with your brand not simply because of what you’re selling, but because of the content that you’re providing.

An edge that will see the brands that embrace AR seeing sales that outstrip their competitors.

One of our clients, JuiceBurst was named the second most ‘Blipped’ brand that year (Blippar figures, January 2014), beating all other FMCG (Coco-Cola’s slim cans came in ninth).

However with growing awareness and concern for the environment, should the responsible brand also be looking to use this marketing channel to endorse their green credentials?

 

The answer to this is three-fold; understanding the target audience, relevance and technology experience.

If your target audience is 20-something builders whose biggest concern is how their team did on Saturday, then content about the environment is unlikely to be consumed by them. If however the chosen consumers are young parents who are likely to be thinking about environmental issues, then your messaging is relevant and you’ll be talking to a receptive audience.

But all this hard work could be wasted if the experience is a let down.

According to research from Deloitte, 72% of the UK now own a smart phone. But while they may own it, are they using the AR technology and if they are, is it useable where your product is?

While 4G has been heralded as the answer to all our prayers, its reach is still poor. So historically the AR experience hasn’t been what it should have been, and this has put a lot of consumers off.

But, get it right and in the sweet spot between technology, understanding and relevance, you’ll find fertile ground where your brand will prosper and grow.

More than that, consumers will share the experience with friends and family, becoming advocates for your enlightened attitudes and use of technology and you should see an exponential growth in sales.

So embrace the new. Start to think of your product and the packaging that it comes in, not simply as that, but as another channel to communication and another way to connect with your content hungry consumers.

New Client Win – UK Arts and Culture Charity

MONK has been appointed to help Culture24, one of the UK’s leading Arts and Culture charities strengthen their brand appeal to commercial partners.

To kick things off we will be refreshing the brand, working in partnership with Culture24 to simplify their vast portfolio and focus on creating an even better event for the public by articulating the true benefit to the right partners.

And with one of the worlds most diverse audiences and their own BBC commissioned programme for May, its an exciting time for the brand as the go forward.

Pernod Ricard – The Code

Pernod Ricard are, as you would expect, a very responsible company. This means they take their role as one of the major brands within the alcohol industry seriously. Which is why when they wanted to ensure they had a good attendance to a day where they would be discussing their ongoing responsibility with their staff, they came to MONK.

As ever, our approach was slightly left-field. We created a game show called The CODE.

But before we could have staff playing in The CODE, we had to make sure the event was packed. So we sent out a  direct mail pack with a secret message hidden in it.

Come the day of the event and the game show, we treated it like the big news it was and even went so far as to have a title sequence for it.

MONK HAVE COUPLES SINGING IN THE RAIN WITH VALENTINE’S STUNT ‘JUICEBURSTING WITH LOVE’

LONDON Creative Agency MONK took to the Southbank on Friday with fruit-juice client JuiceBurst to help Londoner’s get in to the loving-mood on Valentine’s Day

Facing severe storms and record rainfall, Britain wasn’t exactly braced for romance on February 14th as many spent the traditional lovers’ anniversary battening-down the hatches and preparing for more weather misery.

Determined to get Londoners ‘JuiceBursting with Love’ however, MONK, who head-up accounts for Firefox, Pioneer and BlackBerry amongst others, took to the wet and windy streets armed with 350 bottles of JuiceBurst’s limited edition Pink Grapefruit juice and a talented busker, who performed requests and penned 10 completely bespoke love-songs for couples who braved the conditions.

Taking requests from passers by and on the brand’s social channels, the JuiceBurst busker quite literally had couples Singing in the Rain as MONK filmed the impromptu performances to post on the JuiceBurst Facebook page.

Famed for their augmented-reality-based packaging that sees the ingredients blow-up on the side of your bottle, JuiceBurst were the UK’s second-most blipped brand in 2013, registering over a quarter of a million interactions with loyal consumers.

AR-focused soft drink brand appoints London creative agency

 

Purity Softdrinks have appointed London creative agency, MONK, to lead the digital strategy for challenger fruit juice brand JuiceBurst.

JuiceBurst are the leading producer of augmented reality-based packaging. And JuiceBurst have charged MONK with building on that platform to lead marketing to their key target audience group of 16-­‐24 year olds in 2014.

“We were looking for an innovative and forward thinking agency to build on the success we have already had and MONK fit that bill,” Jon Evans, head of marketing at Purity Softdrinks, says.

Monk will be charged with overseeing the development of the JuiceBurst portfolio, the brand’s social presence and its relationship with augmented reality platform Blippar.

Matt Jones, MONK’s MD, says, “We’re obviously delighted to be awarded the account of JuiceBurst and it shows that our work in similar spaces with other high-profile clients is being recognised as industry leading. When JuiceBurst first engaged MONK, we were spoilt with a multitude of USPs – what JuiceBurst needed was to confidently decide the route that would help accelerate brand appeal to its key target group of 16-24 year-olds.”

(http://www.communicatemagazine.co.uk/mjm/70-mandates/5064-ar-focused-soft-drink-brand-appoints-london-creative-agency)