MONK helps Samsung Techwin Europe launch a new marketing campaign

MONK helps Samsung Techwin Europe launch a new marketing campaign to reposition the brand as a category leader.


Following the recent appointment as lead agency in 2015, MONK has been working with Samsung Techwin Europe to position it as ‘the’ brand of choice within the surveillance sector.

The strategy aims to break down preconceptions of what security means in the world today. Samsung Techwin Europe is at the forefront of this market – winning countless awards for their high performance and resilient products.

MONK has refined the brand look and messaging to ensure that there is a consistent communication and confidence across all channels in their approach to market. The global campaign as shown below will include press, print, direct mail and event collateral.

MONK wins xln pitch

MONK is excited to announce that following a competitive pitch they have been appointed by xln to help drive the businesses marketing forward for 2016. xln are leading suppliers of broadband, phone, fibre, energy and card payments to small businesses across the UK.

The brief was MONK’s first from xln and work will cover raising brand awareness, telling the story of xln and it’s founder and group CEO Christian Nellemann and assisting in driving significant sales growth.

xln have a competitive offering, their price promise means they will not be beaten on price for broadband, fibre, gas, electric or card payments. 85% of all queries from existing customers are solved in one phone call. They offer the UK’s maximum speed and performance for broadband and fibre and the fastest possible switching time guaranteed.

In this new partnership, MONK will be actively involved in the planning and approach to drive the business forward and is expected to deliver creative ideas against every brand touch-point. Expect to see work across 2016.

MONK wins Brainwave Drinks creative pitch

MONK has picked up the creative account for the UK business of the world’s first Braintenance drink, specifically developed to help retain, sustain, maintain and entertain your brain, following a competitive pitch. The brief is MONK’s first from Brainwave Drinks.

Brainwave products have already been available in the UK in the form of high end gyms, universities and select distribution partners since 2014.

Market News International appoint MONK for Re-Positioning

Market News International (MNI) hires MONK for Global re-brand. Tasked with the re-positioning and re-brand of the 12 Bureau financial news organization. The first part of this project will be to leverage MNI’s inherent competitive advantages and how from a branding perspective these bring value to the markets it serves.

Samsung Techwin chooses MONK for Brand Re-Vamp

MONK is thrilled to announce that they have been appointed to manage the re-brand of Samsung Techwin in Europe, following on from the news that Hanwha Group has completed its acquisition of its major shareholding.

Samsung Techwin’s brief to agencies in the pitch was to work with them to help advance towards becoming the world’s best total security solutions provider by offering a one-stop security solution, facilitating the global network, and continuously conducting research and development. MONK was selected because of the bold confidence in creative and inventive strategy, leveraging the brands potential.

Mark Blaylock, Creative Director, MONK London: “We have a unique opportunity to break down preconceptions of what security means in the world Today. Samsung Techwin are at the forefront of of this market, winning countless awards for their high performance and resilience products. It’s our job to create a category leading brand customers can believe in”.

In this new partnership, the agency will be involved deeply in the company’s business and is expected to deliver creative ideas against every brand touchpoint, in support of Samsung Techwin’s ambitious growth targets and development of the brand globally, under the new acquisition. The first work is expected to break toward the end of 2015, with a focus on European markets.

“Hanwha Techwin will serve as the growth engine for the group and will receive dedicated support from the group” said Kim Cheol-kyo, President of Hanwha Techwin. He also added “we will play the role of a bridgehead for the globalisation of the group through the achievement of our long-term vision.”

Pernod Ricard reward Strategic Event pitch to MONK

MONK London has won a strategic event pitch from Chivas Brothers, part of Pernod Ricard, to help devise an event strategy and execute across five sites, as part of its annual CSR event for employees – Responsib’ALL Day.

Tasked with raising awareness of the brands commitments to the alcohol industry among employees, MONK will help raise awareness and create lasting change in as many employees as possible.

“Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.”

MONK has worked with Chivas Brothers and the Pernod Ricard Group since November 2013, having already helped with the brand with previous events and film projects.

Intercontinental Hotel Group selects MONK for China Diversity Pitch

MONK has just started working for InterContinental Hotel Group, owners of 724,000 guest rooms across more than 4,900 hotels in nearly 100 countries.

IHG invited agencies to compete for the marketing communications to support their ‘Are you China ready?’ programme, designed to train staff on Chinese etiquette, culture, and hospitality; with more than 10,000 employees completing the training programme last year.
The important ingredient for the winning pitch being MONK were able to help bring the information and subject matter to life to a whole new level.
Over the next six months, MONK will be tasked with bringing the commission report to life, supporting and developing the surrounding assets to ready hotels to welcome more Chinese travellers in a way that is familiar to them.

MONK chosen as partner to manage re-brand for MD+S, Deutsche Borse Group

MONK, the London based strategic creative firm, today announced it has been chosen agency to re-brand Market Data + Services, Part of Deutsche Borse Group. In this new relationship, MONK will work on a wide range of branding programs for all of Market Data + Services businesses.

“Market Data + Services, a wholly owned division of Deutsche Börse Group, is uniquely placed to build upon its core competences in data and Index innovation, specialist software applications and infrastructure integration. The Business will lead the revolution: transforming the way data-intelligence activates investment trading and investment decisions,” said Matt Jones MD of MONK London. “Our goal is to continue strengthening the brand as we create a meaningful and powerful position that adds value to the market’s it serves.”

MONK has worked with Deutsche Borse Group since June 2014, having already helped with the brands re-architecture. This new assignment will include branding, naming and planning.

New Client Win – UK Arts and Culture Charity

MONK has been appointed to help Culture24, one of the UK’s leading Arts and Culture charities strengthen their brand appeal to commercial partners.

To kick things off we will be refreshing the brand, working in partnership with Culture24 to simplify their vast portfolio and focus on creating an even better event for the public by articulating the true benefit to the right partners.

And with one of the worlds most diverse audiences and their own BBC commissioned programme for May, its an exciting time for the brand as the go forward.

AR-focused soft drink brand appoints London creative agency


Purity Softdrinks have appointed London creative agency, MONK, to lead the digital strategy for challenger fruit juice brand JuiceBurst.

JuiceBurst are the leading producer of augmented reality-based packaging. And JuiceBurst have charged MONK with building on that platform to lead marketing to their key target audience group of 16-­‐24 year olds in 2014.

“We were looking for an innovative and forward thinking agency to build on the success we have already had and MONK fit that bill,” Jon Evans, head of marketing at Purity Softdrinks, says.

Monk will be charged with overseeing the development of the JuiceBurst portfolio, the brand’s social presence and its relationship with augmented reality platform Blippar.

Matt Jones, MONK’s MD, says, “We’re obviously delighted to be awarded the account of JuiceBurst and it shows that our work in similar spaces with other high-profile clients is being recognised as industry leading. When JuiceBurst first engaged MONK, we were spoilt with a multitude of USPs – what JuiceBurst needed was to confidently decide the route that would help accelerate brand appeal to its key target group of 16-24 year-olds.”