Purity Softdrinks have appointed London creative agency, MONK, to lead the digital strategy for challenger fruit juice brand JuiceBurst.
JuiceBurst are the leading producer of augmented reality-based packaging. And JuiceBurst have charged MONK with building on that platform to lead marketing to their key target audience group of 16-‐24 year olds in 2014.
“We were looking for an innovative and forward thinking agency to build on the success we have already had and MONK fit that bill,” Jon Evans, head of marketing at Purity Softdrinks, says.
Monk will be charged with overseeing the development of the JuiceBurst portfolio, the brand’s social presence and its relationship with augmented reality platform Blippar.
Matt Jones, MONK’s MD, says, “We’re obviously delighted to be awarded the account of JuiceBurst and it shows that our work in similar spaces with other high-profile clients is being recognised as industry leading. When JuiceBurst first engaged MONK, we were spoilt with a multitude of USPs – what JuiceBurst needed was to confidently decide the route that would help accelerate brand appeal to its key target group of 16-24 year-olds.”