Channel Selection

“We helped JuiceBurst confidently decide on the channels that would  help accelerate youth brand appeal and growth – a tough challenge when you’re up against the likes of Innocent, Coca Cola and Tropicana.”

As JuiceBurst’s lead strategic and creative agency, we’ve helped the brand to become the UK’s fastest growing juice brand despite the category being in decline, with consumers more conscious about the products they’re drinking and sugar taxes dominating media headlines.

Using the latest technologies & embracing platforms other drinks brands have shied away from, we’ve been able to grow audiences, stimulate curiosity and increase frequency of purchases.

From re-launching the brand, Skinny, Schools and On Trade launches, Wimbledon and The Ashes takeovers, Valentine’s Day JuiceBursting with Love and our latest JuiceWars launch, we have been helping JuiceBurst stay ahead of the competition for four years.

We’ve helped the brand reach over 80,000 hits in 24 hours and after 2 weeks 6,000 new Facebook fans, quadrupled social competition entries through real time app testing, and increasing fan bases by a factor of 30. Through all if it we’ve seen the brand evolve into a category leader, by delivering one unique and consistent customer experience across digital and traditional comms.