Product Launch

“Kicking the Summer off in style

To celebrate the press launch of the all new Krispy Kreme picnic hamper, MONK were asked to ‘bring to life & share the launch’ of summer-themed picnic to celebrate the brand’s 78th birthday and promote its new product offerings in London.

Hosted at the rooftop venue Roofnic, the event space (devised by Devries Slam) included branded bean bags and props including milkshakes and doughnuts, meanwhile cardboard picnic box versions of the US-based brand’s new limited edition doughnut hamper were scattered throughout.

Attendees were encouraged to sample the contents of the hamper, which had been designed with the summer months in mind. Inside were two dozen assorted doughtnuts, branded sunglasses and a Frisbee – everything you need for fun picnic!
This hamper was available exclusively through Krispy Kreme’s new click and collect online service.

Krispy Kreme’s new Cheesecake collection, which includes salted caramel and luscious lemon flavours, along with the brand’s new milkshake varieties – Chocolate Dreamshake, Strawberry and Caramel Biscoff – were also available for sampling on the night.

Giant Jenga and Connect 4 games were on hand to keep guests entertained, and an acoustic guitarist played summer hits throughout the evening.