Establishing a quintessential menswear brand
Travel, Heritage and English-made markets have been some of the strongest performing categories in Fashion for a long time. We were challenged with bringing them together.
MONK were responsible for all aspects of brand-creation, from naming, logo design and visual language to the end-to-end packaging and website experience design. Developing an uncompromising British authority with a sartorial attitude that would set a benchmark for tailor-made travel. Helping modern Globetrotters navigate the Globe in the World’s best English made garments.