Launching the famous fox in Mobile, Globally


It is rare in marketing that you get to re-imagine one of the most famous, not-for-profit brands in the world and help them dynamically shift into a new space. As part of Mozilla Firefox’s mission to ‘promote openness and opportunity of the web’, MONK were tasked with helping the new brand, Firefox OS do exactly that.


Our job was ‘Unleashing the Fox’ on a Global scale, using brand as the key driver to overcome more feature rich overpriced rivals.