CELEBRATING 200 YEARS
Celebrating birthday milestones can be an unbridled opportunity for brands. Few though ever have the opportunity to celebrate a bicentenary milestone, which is what we were tasked with; finding the best way to do this for the World’s largest legal publisher.
In an era of increasing brand competition and familiar struggle to demonstrate uniqueness to customers, the anniversary represented a opportunity for LexisNexis to market this distinct occasion, connecting with audiences and lapsed prospects.
With a 200 year old archive to inspire us and a vision that continues to lead industry progress, we chose to focus on LexisNexis’s inexorable supportive role that has enabled industry individual’s to bring about change. Inviting audiences to come on this journey and highlight the key achievements of our customers, serving as an over-arching communication to deploy an annual programme of activities from.