RELX is a global provider of information-based analytics and decision tools, operating in 40 countries and 180 nations. The challenge with being this size and having multiple divisions is that over time things can become very confusing, especially when it comes to each having its own unique ways of working and approaches to learning & training. Our brief was to unite all companies, embracing these unique differences and create a phased approach to establish an identity suite that would pro-actively drive forward the RELX Learning function across all divisions of the group.


After a series of interviews and in-depth research to understand the differences that existed, we were then able to embrace these behaviours and unite them with a common vision and story. We developed an identity system, toolkit and messaging that reflected ‘the individuals’ journey across all divisions. One that is human, inspiring, personal and forever curious. Continually learning and evolving to encourage individuals to continue to grow – whilst embracing each of the divisions nuances to help educate and expose individuals to the wider groups efforts.