Spectrum

LIGHTING UP THE FUTURE OF RETAIL TRADING

INSIGHT

In response to the increasing complexity of choice, regulation and restriction in trading markets, we were tasked with creating a brand that would represent the future of retail trading and lead the market; breaking free from dogma’d traditions that encourage traders to have to compromise between cost and risk.

IDEA

Recognising that the overpromises of traditional players have fatigued the market, we developed a brand that would lived up to its promises of greater access, transparency and 24 access. This involved removing complexity, overpromises and breaking down conventions in traditional financial institutional behaviour so to understand, re-build confidence in the market and begin to lead the market to a more responsible and profitable position to trade again.